Stakeholders

Stakeholders

Ben & Jerry's take their stakeholders into considerations when they make ethical decisions. This is to keep stakeholders happy and make sure that they maintain their relationships with these stakeholders. 

Suppliers

Ben & Jerry's helped colaborated with their suppliers at the Vermont Dairy Farm to find practical ways to prevent agricultural run off including Nitrogen and Phosphorous in nearby lakes and rivers. Ben and Jerry's are strong believers of Fair trade and most of their ingrediants are fair trade certified, this shows that they are contributing to the community and making sure these suppliers of fair trade products are being paid fair amounts and being given good working conditions. 

Customers

Ben & Jerry's labelled their products as all natural products, this would have made the customers feel like they are eating a healthy product instead of artificial flavours. This is unethical as they are effectively lying to the customers as it was found that some of their products labelled as all natural were not actually all natural afterall. Ben & Jerry's admitted to this but stated that thoise products that are not all natural were in fact mentioned in the small print, this is against FDA regulations and if Ben & Jerry's did not change this, the FDA could have got them into a large amount of trouble. 

Employees

Employees are given excellent treatment by Ben & Jerry's. As Ben & Jerry's finances grew, the working conditions were improved meaning that the employees benefited from the success. Ben & Jerry's employees were also given shares and share opportunities meaning they also benefited from the amount of money that they were making. 

Local Community

Ben & Jerry's gave their left ice cream to local pig farmers however this had an adverse effect as the meat became fatter and less tasty which meant that they could not sell their meat at the correct amount, this seemed like a good gesture at first and the farmers were grateful but they did not realise the affect that thr ice cream would have on the pigs and the health of the pigs. Ben & Jerrys also took precautions to prevent the agricultural run off in nearby lakes and rivers and worked with local universities and local farms to develop practical ways in which to do this.